Google Analytics integration vs 'require displayfeatures'


Hi all. I have a new issue I have not experience before. In AdWords we are getting an error saying that this needs to be included in the GA-script when doing retargeting in AdWords:

ga('require', 'displayfeatures');

The built in GA-integration in Unbounce does not include this, but our preference is always using it.

In other words the GA script will look like this

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
ga('create', 'UA-XXXXXX-XX', '');
ga('require', 'displayfeatures');
ga('send', 'pageview');

Anyone else having experience with this? Fellow @Unbounce-Experts?


Where are you seeing said notice in AdWords? 99% of the time I use the analytics tag for retargeting so if this is going to be a thing we’ll need a work around.

I think this might work outside of the main GA call if it is in the head and fires after the initial GA script. I can’t confirm but it might be worth a try.

ga('require', 'displayfeatures');


Thanks @Joe_Savitch! I will give it a shot and see what AdWords says. There is another agency managing PPC so will get back to you once I hear from them. I have also asked for a screenshot of the notice.


Thanks @Finge that screen shot would be VERY helpful. Crossing fingers!