Hi Jason, I just wanted to chime in here and add to Quinn and Justin’s helpful points.
I know this is an email marketing campaign for existing subscribers, but if you’d like to cultivate and grow your leads, I’d recommend considering geo-targeting with PPC for next time around.
The great thing about that, is then you can set up ads by location that are upon click, directed to landing pages for each location. This plays very well with Unbounce’s Dynamic Text Replacement.
I hope that makes sense! You can learn more about how to choose where and when ads will appear here: https://support.google.com/adwords/answer/1722043?hl=en
I’d love to hear from anyone else in the community that has had success with geo-targeting, PPC and campaign specific landing pages…