I love Unbounce’s ability to build out A/B tests and quick iterate across multiple different pages and campaigns. However, the one thing that has always driven me nuts is that there is no good way to monitor and document those various experiments. Until now…
My company is a conversion rate optimization agency that works solely with nonprofits. A big part of our work is running and documenting A/B experiments for our clients as a means to learn what makes their donors give.
Several years back, we made the realization that saving our experiment results in Excel documents wasn’t an ideal way to showcase to our clients what we were learning. (shocking, I know).
Over the past several years, we have developed a tool that allows us to not only have a better way to document our experiments but also to remotely monitor their progress by pulling in data from multiple optimization tools (Optimizely, Google Optimize, Hubspot, Mailchimp, etc.) Well, with over 200 pages published on Unbounce, we decided it was time to bring that system into the fold too.
Now, I’ll be the first to admit that we are not a software company. We created a tool (https://winstonknows.com/) as a means to help ourselves but came to realize it might be helpful to others too. And since we are not a software company, we have also made the decision that we are not going to charge for the tool. (What could be better than “free”?)
If anyone is interested, when you sign up, you’ll be able to connect your Unbounce account to your instance of Winston. It will then remotely monitor your landing page experiments once an hour. When you reach validity, you’ll be able to press a button on the Dashboard and automatically generate screenshots, record the conversion data, and add additional notes about the experiment. This will help you create a library of experiments so that you can continue to iterate and build on your past successes.
There are several other fun features (adding co-workers to your team, adding offline experiments manually, a weekly email summary, etc.) that I won’t go into here.
For those that do sign up, I’d simply ask that you let me know what you think. Like I mentioned, we built it for ourselves but are always on the look out for bugs or ways that we can make it better. Thanks!