I’m thinking of running a test for My Lead Gen page for Wealth Management http://invest.tsinetwork.ca/wealth-management-services/ that will offer a Download of a free report on Wealth Management (kind of a value add/peak behind the curtain of how we work).
This is for Adwords Search and it is mostly people who have never heard of us before. We’re also competing against the much better known big banks.
I’m looking at a way to present the report that will suggest we’ll contact you after you download it. I know this is a more common approach in B2B than B2C, and previously we’ve done straight Lead Gen, or email capture for a Free report (then upsold through email later). I’m looking to see if a Hybrid version of the 2 would help to lift response, but need some help in how best to effectively positioning this.
Does anyone have any experience with this, or can you point me in the direction of any resources -Case studies, templates etc.? Thanks, James