1: What challenge are you currently trying to solve? Give as much detail as possible
Companies and individuals can suffer from a poor online reputation, which can be undeserved. Online reputation covers:
- “Traditional” media (i.e. the press) who may be publishing ill informed negative stories
- Social media: whether through trolls or geniune (but misguided) individuals, can leave damaging comments for the brand’s community - and beyond - to see
- Search engines: negative webpages can rank in the first page of results, seen by all those searching for the brand
This page is trying to demonstrate that we can meet the challenge these companies/individuals are facing, turning a negative landscape into a positive one. The agency that’s being promoted in this page also has the largest footprint of a PR agency in the UK (based in nine cities) and a large international network, along with quite a variation of clients (from Fortune 500 brands to start-ups), so there’s a challenge in getting all of that across on one simple page.
Note there are some cases which are unsaveable, of course and the strategy and tactics that are employed for clients are all above board.
2: How are you driving traffic to your page?
Google Ads, focused on “online reputation management agency” type keywords. So very much focusing on an informed audience here (i.e. one that knows what sort of service they’d need)
3: What is your conversion goal?
For people to enquire about our services and start a conversation. I’ve built in a “book a free consultation” CTA to try and encourage this further, which would be a natural next step in our conversation with a potential lead anyway.
4: Provide a link to your published landing page / convertable: