#1 I would recommend moving your lead capture form to the bottom. You haven’t given enough information to justify requesting information that early on the landing page.
In the great print ads by David Ogilvy, John Caples, and countless other advertising titans, you’ll notice that the lead capture form is always at the END of the ad.
I’m guessing most users just skip over your lead capture form, which then makes it a waste and an impediment to your purpose of getting the customer interested enough to request information.
#2: I see only 2 benefits of your device listed on your page.
Wide view allowing for larger barcode scans and
Small footprint and some wire routing and mounting benefits for tight spaces.
That seems sparse. Are those really the core problems customers are trying to solve? Are those your only benefits? It sounds half-hearted to me.
In such a technical space, I would think that you must have 5, 6 7, … 10 or 15 other advantages and benefits.
This copy needs more measurable facts about why clients are making a mistake if they don’t consider your device.
At the moment, I’m not even in the industry and I’m left feeling that this information is insufficient to get me excited about this device.
I would suggest poring over customer testimonials or complaints regarding this or similar devices and use what you find, along with technical information about your company and device, to build a MUCH stronger, factual, case for why your device is a MUST consider for whoever is in charge of making the purchasing decision.
I’m guessing that for similar reasons traffic is also low.