Only just venturing into the forums but have already picked up some great tips and thought we would give this a try.
Essentially we are running multiple advertising campaigns drawing in an audience who have never used Google Ads before or who have had little success with it. We’ve got no trouble in generating the traffic its just converting it we could do with a hand with. We then have a system which in 7 simple steps can you get you a campaign running and generating you some traffic.
To entice new users we have an offer on that gives you a Free Trial worth up to the value of £100 and are currently trying 2 different ways of getting that message across.
Pushes the offers of ‘£100 FREE Credit’ to the user
Pushes the offers of a ‘1 week trial’ to the user
We are already seeing limited success and have so far been unable to select a winner between these 2 styles of messaging. Both have the same number of conversions and a very similar number of impressions.
Ideally we really want some tips/ideas on what we could do to increase these conversion rates and anything you might change messaging wise.