Welcome! Thanks for sharing your pages
My first comment will be on the traffic side of things:
Display is considered very low intent, so conversion rates will likely be lower than search. Unfortunately, you're in a very competitive space for PPC, so CPC is likely to be in the $20+ range (woah!). Consider advertising on Facebook so you can better target by working title, industry, interests & behaviour.
This is a tricky one and not always straight forward. I would consider checking out the awesome design resources here. The 7 Principles of Conversion-Centered Design should get you started on the right track!
My biggest issue was understanding what your offering/value proposition was without reading every single line of text. The second half of your page was a little copy intensive, so you lost be there. About 90% of web users skim through content so using bold titles, bullets, short & concise copy is the way to go.
Feel free to reach out once you've made some adjustments - I will be happy to provide you with some additional feedback.