Hi @YvesWilken, great starting point!
In regards to Freemium vs Discount I would go for freemium paired with an automated lead nurture process (emails guiding users to features with paid account as goal) taking place upon signup.
Unlike @Jess I did not understand the offering right away. I wonder main headline could be changed? What is your main value proposition (what need will I as a user get covered).
- Do I need a real life laboratory or 2) do I need to learn science topics more effectively? I would perhaps argue that my need is #2 while #1 is a way of getting there - and would make the headline about #1. A good headline also completes the sentence “I want to…”
So based on that - here’s an idea: H1 “Learn science topics more effectively”. H2: “Try our state-of-the-art virtual lab and see how you can improve your grades”.
Another thing I noticed when clicking “Get Started” was that I was taken to what seemed like a second landing page. Once you get me to click the call to action you have me “sold” and I was expecting a signup form. I would incorporate some of the content from your second page (USPs, pricing etc), and skip that second page altogether.
Also make sure to set a title for the page.
Hope this makes sense