Feedback for eBook landing page

1: What challenge are you currently trying to solve?
Conversion rates are very low and need them to improve drastically.

2: How are you driving traffic to your page?
Email and LinkedIn ad campaign

3: What is your conversion goal?
eBook downloads.

4: Provide a link to your published landing page / convertable:

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Hi Andrew,

Here’s some feedback for you in a short video:


Thank you, Nicholas! I also responded on the loom page. I appreciate the help. I’ll definitely be posting more landing pages here for feedback.


Awesome! Glad it helped, and yes, that’s what we’re here for. Best of luck with the page.

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You’re off to a pretty good start. I think the format of the page is effective for an ebook with the form next the headline and image. There are a few design tweaks that could help. For instance, the text is a bit hard to read against that gray background in the form.

Where I think you’ll see the biggest impact, though is in optimizing the copy.

“Choose the Right Technology to Mitigate the Spread of Infections” provides a good benefit, but I wouldn’t equate it with an ebook offer. To me it sounds more like you’re offering some sort of tech solution. I realize that’s probably your ultimate goal, but that should come further down the funnel. Focus on selling the offer, not the product.

The stat you lead with is good to illustrate the problem in a quantifiable way, but it needs more of a transition into the the next section. You need to explicitly introduce the ebook as the solution.

The bullet section could use a bit of work. I would add at least one more bullet point. Two just feels incomplete. I would also make them work a bit more like teasers. The trick is to give enough information that people will be intrigued and enticed, but not enough to feel like they know the points without reading the ebook.

Your button text isn’t bad, but you may want to consider changing it to first person text. After someone takes the action of filling out their information, that helps keep them in that frame of mind. Maybe something like “Send My Free eBook” could work.

Best of luck.

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