I’m looking for any ideas to get a higher conversion on my target audience. It’s a wealthier audience who are triggered with an ad for real estate investments. Specifically “green” housing projects with solar panels and other green solutions.
My experience tells me that they are older than average and less easily swayed with a simple carrot in front of their nose.
Also i’m looking to send them a brochure by snail mail (i know… right So the form will have them enter their physical home/work address.
A downloadable brochure will be available but the home address is preferred. Also looking for ideas on getting lead information with the download other than the email address.