As a consumer, the subject line in email marketing is everything. That is, if the email makes it to my inbox at all. I feel like I am the unreachable audience, I’m a big fan of the “filter messages like these” option in Gmail. But every so often, emails squeak by my defences, and when they do – the subject line is either a gold star or a death sentence.
The other day one of my colleagues needed to send an email to our entire company (roughly 175 people). We were scratching our heads and asking “what will make this email more intriguing than all of the hundreds of emails that get sent out every day?” and I suggested “just mash the keyboard, it might pique curiosity.” and someone else suggested “throw in a swear word, that’ll get their attention.” We ended up with this:
Kieran’s expertise is thankfully in product development, and not email marketing. But he ended up with a much larger open rate, probably due to the crass subject line.
This brings me to my question…
What are your tips for a writing subject lines that result in high open rates?