Update: April 12, 2016
We have now released this as a full feature to all Unbounce customers.
Check out the full release post here.
One of the hottest design trends on the web right now is the use of video backgrounds , which should come as no surprise since bandwidth speeds are getting faster and web-browsers are becoming more robust. In fact, one of the most active threads in our own Community last year was:
I’m happy to announce that thanks to our most recent Shipit Day, our wonderful developer Mark was able to build this as a real, built-in feature that’s ready for beta today. Hooray!
Video backgrounds have been implemented fairly successfully on websites so far, but there is some debate on whether or not they would have a positive or negative effect on a landing page. While the effect might look beautiful, it could prove to be too distracting and might contribute to lower conversion rates.
Like anything else you implement on your page, you’re going to want to test this thoroughly to see what effect (if any) it has on your conversion rates. We recommend running an A/B test and segmenting a small portion of traffic towards the page - just to be safe.