Difference in Cost Per Link Click and Cost Per Landing Page View in Facebook


I’m trying to find an average “delta” between Cost Per Landing Page View and Cost Per Link Click in Facebook. Basically, we’re trying find if our difference between CPLV (Cost Per Landing Page View) and CPLC (Cost Per Link Click) is normal.

The average between the two for us was roughly $0.11 with CPLV at $0.35 and CPLV at $0.46. We were targeting 21-26 y/o in various cities. While $0.11 was the overall average, we were seeing a difference of roughly $0.02 on what we deemed “well performing ads” i.e. a CPLC of $0.22 and CPLV of $0.24.