Difference in Conversions & Leads


The Conversions figure differs (by 1) from the number of leads available to view (View & Download Leads). In addition, the conversion according to AdWords is one figure out in the opposite direction. Any idea why this would be?


Hi Jee - depending on the conversion goals you have set, how you have your conversions set in AdWords, and sometimes the difference between the filtering that Google has vs. the filtering we use for bots, you can see slight differences in the conversion numbers.

It looks like Jeff was able to dig in a bit further via a support ticket, but I wanted to add this in case anyone else was seeing something similar.