If it’s a mini-site, does that mean there’s no goal? If driving calls is the goal, even though it’s a final goal, it should still be much more prominent without distractions.
As Oli Gardner mentions in this book of his, your landing page needs to be setup to achieve a singular goal. Me and my team followed that advice, and I can say for a fact - it has helped immensely. I really like how you have everything setup below the fold so not going to go there just yet (maybe the images need some work, but all in all, nothing to complain about)
This means some work on above-the-fold:
- Remove the social sharing icons on the top
- Move those links to the footer (this also depends on your ppc - if you’re paying someone to come to your page with a specific keyword or category, give him everything pertaining to that keyword and nothing else. this also helps quality scores)
- In fact, I’d suggest remove the whole blue top bar
Stop the sliding images (I think one image of a flat-bed first class seat conveys a heavy message by itself)
- The headline positioning can do better. In fact, I found myself following the F-shape pattern (point #4 in this article but all other points are worth the read too) so I think having the headline on the left might work better.
- The platinum member seal is very distracting.
- The credit card images are distracting as well (pretty much every travel company accepts cards - I think if you accept bitcoin on the other hand, show it off by all means)
I’m not good at re-arranging things so I’m not able to mentally figure out what I would prefer to make it look like so I’m going by elimination first. If you apply my suggestions, maybe then I can further figure out what to change haha.
Hope this helps. I’m sorry it’s not all rainbows. But there is one great thing - the headline itself. Did it’s job very well.