Hey @WebSearchROI! Welcome to the Community.
I think you’re off to a great start. In fact, you’ve already implemented a number of the things I would usually recommend, such as click-to-call buttons on mobile, testimonials, trust accreditations and clear calls-to-action.
I’ve pulled together some recommendations for you below (click to expand them).
1. How are you tracking conversions?
It looks like you have a button that leads to a form from Typeform. Are you tracking a conversion as a button-click, or as a form submit? And where are you tracking this?
On that note, how are you tracking your conversions for click-to-call? Have you considered using a service such as CallRail? Our friend @Mark_Sullivan would be happy to answer any questions you might have on this topic.
3. Fixing the background image
From a design perspective, you could optimize the placement of your background image. On large monitors, you can’t really tell what the background image is until you resize your window.
To fix this just set the position of the image to bottom-center in the advanced properties panel.
4. Tweak the alignment of the main call-to-action
I would also align the call-to-action to be vertically center aligned (just my opinion).
5. Dynamic Text Replacement
You mentioned using Dynamic Text Replacement to custom tailor the messaging. Can you let me know what text areas you’re using DTR with? How does this align with your AdWords ads?
Industry leading conversion pro @Joe_Savitch from Altos Agency is currently tinkering with a hyper-custom landing page that pushes DTR to the extremes, including Dynamic Image Replacement. I’m sure he’d be happy to share if you message him.
6. Add a real, interactive 100% width google map
Having a map on your page is a great way to visually demonstrate your locality, but since you’re using a static image, it’s difficult to tell where exactly that location is.
Our support guru @Paul_Unbounce whipped up this fancy script that allows you to create interactive 100% Width Google Map Page Sections. The best part is that they remain static until they are intentionally clicked, so they don’t interrupt the visitors flow. This way your visitors will be able to fully understand where Walsh Electric is located.
7. Hyper-targeted pages for each sub-service
This landing page seems to be a catch-all for hiring an Electrician, but perhaps you could try creating specific ads & landing pages that are tailored to certain sub-services as instead?
Looking at what this Electrician offers, you could feasibly create tailored ads and landing pages for:
- Motor Controls & Service
- Infrared Thermal Imaging
- Bucket Truck Lighting Service
We interviewed @Andrew from Workshop Digital in a recent Unbounce blog post on this topic:
“Virginia-based digital agency Workshop Digital did it. They were able to test their way up to 20-22% conversion rates — four times the leads their client was getting prior — without driving more traffic, but instead by allocating resources to the post-click experience.”
Also, our good friend @Stefano at Webistry uses a similar methodology. They created hyper-targeted landing pages for every single service offered by his dentistry client — from Invisalign to emergency services to root canals.
Now, if a prospect searches and clicks on a text ad for “laser teeth whitening", they land on a page that addresses their search intent and reinforces they’ve made “a good click".
See Adwords Ad
See Landing Page
They have used this tactic on many service based offerings, such as medical, contractors and more.
I hope this helps, @WebSearchROI! Can’t wait to see how high your conversion rates can go!