I wanted to start a bit of a discussion in here surrounding Convertables (the lightbox that appears over your website or landing page). Here’s an example
It feels like saying the word “popup” is like mentioning Voldemort’s name. There’s a real stigma around popups being too aggressive or spammy. But since we launched Convertables last year, I’m growing to learn that some of the best marketers I’ve ever encountered LOVE them.
So I’m wondering if anyone here has a moment to share some of their experiences with Convertables. Have you used them? Did you know they existed in Unbounce? How do you pitch Convertables to your clients without using that cringeworthy word “popup”?
And if you’re in the camp that is anti-popup, are you more inclined to use Sticky Bars? (If you haven’t seen our Sticky Bar post, check it out here)
I’m under the impression that there’s still an opportunity to “convert” some folks who haven’t tried Convertables yet for fear that it’s too invasive. Discuss!