Am looking for a little help in terms of finding the right solution to our tracking of lead conversions via our landing pages and attributing the right marketing channel to each for a certain campaign.
Originally, I looked to create a different landing page for each channel, but I’m looking to trigger the same goal conversion in GA from each channel. Is this possible when you’ve got different URLs in UnBounce for each channel page? I’m looking at tracking the Form Confirmation Dialog box as the point of conversion and have in the past used the regular expression format to trigger the goal.
The other option is to make use of one page and use UTM tags on URLs for each campaign in order to pass through the source / medium element as part of the form. Conversions in Analytics would be recorded and attributed to each channel, the only issue I can see is if our Adwords account is using the auto tagging (i.e. gclid) how do I apportion conversions to that channel, or is this done automatically?
Added into this equation is that the data collected from the completed form is being fed into our CRM via WebHook. Part of the requirement for the lead data collection is that the acqusition channel is fed into the system populating the relevant field.
I know this can be accomplished via Option 2 above using UTM tags (although the question remains about the auto tagging), and there would be a separate WebHook for each page to cover Option 1.
Does anyone have any thoughts on which route would be best and whether there’s a solution to my queries?
For reference the landing page is here: http://try.boox.co.uk/switching-to-boox/
Any help or input would be appreciated!!