Hi Chris. Thanks again for your question and for your enthusiasm about Unbounce.
Unbounce shows you how well a page is performing for a given conversion goal (button click or form-submit for instance,) and allows you to test the comparative performance of two variants of that page.
The term ‘Bounce Rate’ normally applies to whether the visitor performs *any* task within a particular time frame.
So Unbounce doesn’t test ‘Bounce Rate’ per se, but does give you the conversion rate (number of visitors vs. number of people who clicked on the button or filled-out the form) for the goal you have specified.
Without knowing how your page is set up, its difficult for me to say how far you have got with setting-up your page goal. After you have set-up your button or form, remember to set the goal in the ‘Active Goal’ pulldown menu.
We do realise that being able to track conversions all the way through the sales funnel is important to many of our users, and we will be offering the ability to add bugs for a variety of optimization tools in the future, but the ability to do that isn’t there yet.