Conversion Goals & Formstack


#1

I have a very successful PPC campaign setup for a moving company client, and I’ve been looking to make it even better with the use of appropriate and split-testable landing pages. Leading me to unbounce. Unfortunately, I noticed that there is no multi-step form functionality, and the workaround requires multiple page loads which seems like it will hurt conversions more than help. As such, I am trying to use a Formstack integration which does support multi-step forms; however, I am now left with no conversion to track in Unbounce. How can I get conversion tracking in unbounce while using Formstack so I have a multi-step form?

On a side note, I think it’s pretty crazy that multi-step forms aren’t available. 


#2

Hey Collin,

This solution for multi-step forms works pretty well.

https://community.unbounce.com/unbounce/topics/multistep_landing_page?topic-reply-list%5Bsettings%5D…

Do you use a third-party analyticals tool?


#3

I’ve seen that “solution” and it sounds pretty weak to be honest as it requires a new page to load in between each step instead of just having the form inside the page refresh.

Google analytics.


#4

I would like to know the answer to this as well. I would like to program it so that my leads in Formstack see my unbounce confirmation page… for different reasons that Collin, but same issue… 


#5

Are you just assuming it will hurt conversions, or have you tried QA’ing the UX yourself? I’ve used multipage forms that were quite successful. I wish I had a better answer, if I come across something, I’ll be sure to post it.