Closed-loop marketing with Unbounce, Wordpress & Mailchimp?


Will unbounce provide us with source (PPC, Search, etc.) data for each lead? I am excited about Mailchimp + Unbounce + Wordpress as a closed-loop marketing system.

  • Axle


It will capture the url. If you use the google url builder you can determine from the query string the source, medium, keyword, content etc as well as see it in google analytics. If you are doing paid search on adwords, you should be able to see the cpc keywords if you have GA and Adwords connected properly.

If you more help please feel free to shoot me an email to

Matt Kelly


Also, this article will help you out:…

You can capture any parameters from the incoming URL, just include a hidden field with the same name!