Hello Unbounce! I recently acquired a new client and while they are pleased with me from other SEM work, it is now time to improve conversions.
My issue is: They only sell one real product
They sell an expansion for said product, which I am confident I can drive improved results with Landing Pages, but for this individual product, what is the best solution? They have an incredibly well designed website, geared to drive conversion. However I am still convinced that due to them having multiple pages (Home, product, blog, about us, social links, etc.) that they are giving users too many choices.
Anyone have any experience driving conversions for a client or business like this?