Is it possible to capture UTM parameters with Unbounce when someone loads the landing page instead of using a form submit? We don’t want to use GA or anything else to capture that. The conversion goals just show if someone clicked a link, but not what UTM parameters were in the URL when they clicked that link.
Yes indeed it is
You can select the “Pass Through Parameters” box within whatever your Click Action is on the page. Here is some more detail from the Unbounce docs as well, https://documentation.unbounce.com/hc/en-us/articles/360001198863-Passing-URL-Parameters-Through-a-Form
Hope that helps!