Great questions and points, I just want to put my tuppence in but atm my brain is like that below… so many thoughts and ideas all at the same time…
Absolutely agree with Andrew, we hardly bother with GDN anymore because the results are low, the time to setup and create bespoke display advertising media can easily run away with you and is much better placed on other platforms.
To add to this we also run a couple of e-commerce campaigns via Google merchant center feeds and the setup and configuration of these campaigns and the level of control it offers in targetting is just not powerful enough and gives you very little control for feed manipulation without custom coding on your site.
We have noticed that Bing Ads, which was inexpensive, mainly due to the smaller number of people using it and hence the lack of competition bidding for the same keywords, has now become more popular and more expensive, it’s still a good option but only for certain markets and verticals.
Content curation is on the rise, as it has been for the last couple of years and there are many different platforms out there to help reduce the time and effort it takes to create additional content for your site, although whatever way you look at it, it’s still rehashed content and is no substitute for original content. Google seems in a bit of a grey area with that at the moment, they penalise on duplicate content and don’t give much in terms of SEO value however if you chop things around enough and pull from at least 3+ sources small chunks of text it pretty much attributes you with originally written content. Even Googles Matt Cutt’s was quick to point out the pitfalls with many people not making a clear difference between creation, curation and aggregation. If you’re interested in how the big G see’s each different type then take a look here --> http://www.curata.com/blog/googles-matt-cutts-create-curate-dont-aggregate/
There has been widespread and unnecessary panic on duplicate content issues over the least couple of years but from Googles own statement…
“Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.”
We are in the process of finding a new curation platform for all our clients so if you’re looking too, hold off a bit and I’ll happily share my research and findings in the next week or so.
Banner advertising on other sites can still work, but we’ve found smaller networks to be more effective, the issue with these is they mostly cater for countries like the US/Americas and larger populations. We focus mainly on the UK and as such have limited options. There are some banner/advertising management platforms which we do use and have the required geo targeting WITH traffic in that location and if anyone is looking to get into that area I would recommend https://buysellads.com
Has anyone tried Infolinks? I used it as a publisher a few years ago and it made us a small income but it wasn’t worth the effort to maintain so dropped it. I wonder if it’s changed at all and how well it works as an advertiser? I like their ideas and something in their pitch about getting around “banner blindness” really strikes a chord with me.
Remarketing is something we are focussing more and more on in the last few months and I’m looking to give Adrolls two week free trial a whirl, again, I’d be really interested to know if anyone else is using this and what their experience is on that front?
With Mobile/Tablet web searches at an all time high you’d assume that it’s where a lot of purchases come from, we’ve noticed it’s not always the case and having the ability to track a potential client across multiple devices to give correct attribution to various points of your conversion funnel is even more important than it used to be (and it was still important then!), I think it’s easy to make assumptions from data thrown around and those little leaps from X is on the increase so then it must mean Y is too are very dangerous. I’m making no assumptions from anyone else’s data unless they can prove it to me.
With the recent announcements and planned UI changes to the Adwords interface I firmly believe we are moving to a playing field where we are more interested in “search intent” rather than terms, keywords and queries. Trying to intelligently deduce what the user is trying to accomplish with their search today, sometimes that’s easy, sometimes it’s not, generally due to human nature of terms, misspelling, bad grammar, lack of understanding the topic (hey maybe they are new and trying to learn about it). I have some controversial views over that and I posted it on my own secret little blog to see if it sounded crazy or not, and it doesn’t lol.
Bloooming eck, I just realised how long I’ve made this post, my coffee is running out… best refill and leave the rest of my thoughts for later in the thread
Really interested to see what you all come up with.