I am using Script Manager with Google Analytics and have continually found inconsistency with the tracking. Recently I was running some tests in Google Analytics Real-Time and I found that when I click on my Unbounced landing page GA is not tracking an Event and counted my session as a bounce. Thoughts? Fixes?
When it comes to tracking and analytics, no 2 tools are ever going to show the exact same numbers.
Now keeping the above in mind, you have to account for at least 4-5% discrepancies and sometimes up to 10% or more. Depending on the particular setup.
If you are seeing more than 10% difference, I would strongly urge you to do a full analytics audit.
There are simply too many possible explanations for a discrepancy to be able to point you in the right direction from a simple community post.
You need to start inspecting what is being fired when and what data is being pushed out to Google Analytics.
I am encountering the same issue as Amber. I’m pretty new to analytics. Do you have any preferred best practice in doing a full analytics audit?
There are numerous analytics audits templates out there.
The one we offer to clients is similar to this one from Annie Cushing.
However, if you are really new to analytics, I would start with a good beginners/intermediate course on GA. The ConversionXL Institute offers some of the best.