Dynamic text replacement has been a boon to everyone so it’s been great. For the past week or so, I’ve been coming across a newer idea. And that is to be able to change blocks of texts.
Changing more than just a few areas with a few selected words (usually from the Dynamic Keyword Insertion feature of Adwords) is something that would definitely help out our Quality Scores.
Changing a whole block of text is totally possible with the Dynamic Text Replacement feature of Unbounce. The only part where it gets tricky is managing all of those URLs with exceptionally long texts and ampersands and dollar signs and what not.
So I thought it would be great if we could save a block of text in a variable in our accounts.
tangy = Banking doesn’t have to be complicated. It’s that Simple. Tangerine. Come get Tangy with me, her, them, and there. Bla bla black sheep.
missy = I want a bean pie, Order me a bean pie. I’ll even eat a bean pie, I don’t mind. Me and Missy is so very busy busy making money.
Imagine having to stuff that into a URL with ampersands and %20D for every space.
But then imagine saving that text on Unbounce’s side, keeping the destination URLs the same (if need be) and simply pass the URL as http://test.com/?kw=tangy
‘kw’ references to the area where the substitution would happen, and ‘tangy’ would be the text replacement.
Am I making sense?