BING Conversion Tracking - Help Needed PLEASE


I am tearing my hair out with setting up conversion tracking with Bing. If anyone could help would be so much appreciated. Steps I have followed:

  1. Created a UET Tag

  2. Created a conversion goal with
    Category - Contact
    Action - Form
    Label - test
    and added it to the Head of my Landing Page

  3. Added UET Tag to the Head of my Landing Page

  4. Added UET Tag to the Head of my Form Confirmation Dialogue

  5. Added the following to the Before Body End Tag of my Form Confirmation Dialogue (with scripts removed)
    p.jQuery(document).ready(function() {
    console.log( “conversion tracked” );
    window.uetq = window.uetq || [];
    window.uetq.push({ ‘ec’:’Contact’, ‘ea’:’Form’, ‘el’:‘test’ });

But from following through a Bing search and signing up, it’s not recording as a conversion in Bing.

Can anyone please help?


Hi there!

So sorry for the late reply - I would be happy to help.

I’ve set these up a ton of times, and I remember frustrating my self the first few times.

Did you get this to work? If not, I can dig into some of our customer pages to see where the tags live.



Hi again!

Have you created a “Conversion goal” in Bing?


Thanks for the response Stefano.

I have just got this working. Issue was copy and pasting the text from this forum. Some rogue characters must have found their way in. Cleaned up the text and now working a treat.


Fantastic! I hate when that happens… :poop: