I know landing page best-practices say your page should only have one conversion goal, but I have a question about cross-linking between my unbounce pages. For example, I have 13 landing pages for a solar company. I’ve broken them down into pages dealing with the most popular search queries in the customer journey, i.e one for solar company reviews, one about the installation process, one about the cost of going solar, etc.
I’m wondering if cross linking between these pages would benefit or hurt conversion rates. For example, if I have text on the Solar Company Reviews page that mentions the “Installation process” would linking that text to the Installation Process page benefit the user by giving them more information? Or would it send them on a wild goose chase?
They are all Unbounce pages using an approved template with conversion optimization best practices, but I dont want to give them a potential escape route.
What are you thoughts? Anybody have experience with this?