Attribution for Unbounce landing pages test for Adwords campaigns


#1

Hi there, we’re considering using Unbounce landing pages (using subdomain tracked through GA) to try and improve conversion rate of some of our Adwords campaigns. We would optimise for an event conversion goal currently tracked through GA.

Would anyone have some clarity on what needs to be done to a) be able to monitor/compare conversions by variant while b) making sure that these conversions are attributed to the right ppc campaigns in GA and Adwords, not Unbounce?

Thanks!

Antoine


#2

Hey Antoine!

The GA integration w/ Unbounce will get you set up really quickly. We use unbounce pages for all of our customers and track leads through Google Analytics. We create a conversion goal using events and import this conversion into AdWords. As long as you are using auto-tracking or UTMs on AdWords, it should attribute nicely both in GA and AdWords.

You’ll also be able to view data by variant within GA.

If you need a hand setting this up, or have any other questions please let me know! :clap:


#3

Thanks Stefano! This makes sense but I think our case is slightly different: we have a conversion event set up on our site already, and the landing page would redirect to our site for people to browse further. So the conversion would happen from our site, not from the landing page, but I’d still like to track which variant of the landing drives more conversions eventually. Makes sense? I think it’s a slightly different use case than yours, isn’t it?


#4

Hey Antoine!

Yes this makes sense. In this case, you’ll need to make sure you have cross-browser tracking correctly in google analytics (if you’re using a subdomain). See Google Analytics documentation here.

You can use “Goal Flow” to actually view the journey the visitor took to convert.

Let me know if this what you are trying to achieve?

Chees!