Anyone using Google Optimize with Unbounce pages?

I’m curious to see if anyone has used Google Optimize to set up and run a redirect test with two different Unbounce pages. It would be great to understand what their experience has been so far and how they deployed the Google Optimize code in Unbounce.

In some cases, I’ve noticed there’s about a 0.5 - 1-second delay where the screen is completely white and a fraction of a second where it shows the control before swapping to the treatment. This behaviour could confuse users and possibly skew the test results which is a particular concern of mine. Slower connections and mobile seem to be affected the most. I would assume this is caused by where the page anti-flicker code can be inserted into the Unbounce page (i.e. - below all the inline CSS?).

In general, I am on the hunt for an A/B testing platform that works well with Unbounce, so any suggestions would be much appreciated.

Thanks!

Hi @mike22rtn!

Curious as to why you would want to add this extra layer. Is it because of the A/B reporting features of Google Optimize you want to do this?

At ConversionLab we let Unbounce do the A/B split and apply the built-in GA integration in UB.

In GA we have our conversions goals for the page set up and set up 2 different page segments showing e.g.
/landingpage/a
/landingpage/b

The benefit of doing this is that we can then drill down by traffic source, device, age, gender etc. to see which page variant is performing better.

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Hi Finge,

Thanks for following up.

To answer your question about the extra layer, it partly has to do with how Google Optimize works (as you mentioned) and what I’m trying to accomplish. In the past, we have set up tests using Unbounce to make the A/B split while performing our analysis in GA. We found that we needed a bit more flexibility and features that a dedicated A/B testing tool could provide.

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