Anyone using Google Optimize with Unbounce pages?

I’m curious to see if anyone has used Google Optimize to set up and run a redirect test with two different Unbounce pages. It would be great to understand what their experience has been so far and how they deployed the Google Optimize code in Unbounce.

In some cases, I’ve noticed there’s about a 0.5 - 1-second delay where the screen is completely white and a fraction of a second where it shows the control before swapping to the treatment. This behaviour could confuse users and possibly skew the test results which is a particular concern of mine. Slower connections and mobile seem to be affected the most. I would assume this is caused by where the page anti-flicker code can be inserted into the Unbounce page (i.e. - below all the inline CSS?).

In general, I am on the hunt for an A/B testing platform that works well with Unbounce, so any suggestions would be much appreciated.

Thanks!

Hi @mike22rtn!

Curious as to why you would want to add this extra layer. Is it because of the A/B reporting features of Google Optimize you want to do this?

At ConversionLab we let Unbounce do the A/B split and apply the built-in GA integration in UB.

In GA we have our conversions goals for the page set up and set up 2 different page segments showing e.g.
/landingpage/a
/landingpage/b

The benefit of doing this is that we can then drill down by traffic source, device, age, gender etc. to see which page variant is performing better.

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Hi Finge,

Thanks for following up.

To answer your question about the extra layer, it partly has to do with how Google Optimize works (as you mentioned) and what I’m trying to accomplish. In the past, we have set up tests using Unbounce to make the A/B split while performing our analysis in GA. We found that we needed a bit more flexibility and features that a dedicated A/B testing tool could provide.

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Hi Finge,

I love this idea! I’m struggling with the fact that Unbounce only offers 1 goal metric, so your setup sounds like exactly the type of thing I’m aiming for!

The two things I’m trying to track are -

  • Number of visits to the checkout page
  • Number of conversions/purchases

My expectation is that our tests might impact the number of people we get to the checkout to a statistically significant degree, but since we lose around 66% on the checkout page, we’d need A LOT more data to make a conclusion based on conversions.

Setting it up with both goals gives us the flexibility to track both and decide later which one we will use for our conclusion.

Could I ask if you have any ideas on how I might be able to set something like this up?? I imagine it should be pretty simple, but would be great to hear if you have any thoughts or ideas!

Thank you!
Ben

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Hi @BenSwanson - apologies for the late reply. I will DM you with a description on how to set things up in Unbounce and GA for this.