We are setting up multiple campaigns in Adwords and linking them to multiple landing pages.
We are trying to decide on the flow of the URL to have the best advantage in Adwords.
Currently an example URL is: bounce.wetandforget.com.au/roofcleaning/
We are wondering if there is an advantage by changing ‘bounce’ in the URL to a fairly relevant yet generic keyword within the campaign.
EG: A campaign called ‘roof’ would have several urls formatted like this:
Then for our next campaign on mould we’d break it down as:
Do you have any advice on whether this way would be worth spending the time setting up and if it would therefore yield better results within the campaign?