That’s really interesting, Phillip. Do you think the issue could have been that the students were selecting campuses that were further away from where they were at the moment? As a rough example, if they’re selecting a campus that they attend (or want to attend in the future) but they actually live 150 miles away, and are still living at home. Could that be a possibility?
Regardless, thanks for sharing your personal experience with this one. Accuracy could make or break this idea completely.