I run a niche digital agency that works with a large number of clients in a single industry. With each client being somewhat low volume, a/b testing doesn’t happen very fast. Our specialty is PPC, but with us taking on a lot of clients recently, I’m adding on a landing page service to add a little more value. I’d like to make some strides towards optimization as fast as possible.
For the good of everyone, I’m thinking about running a/b tests across all the companies. I’d like to make a single page that can be customized for each individual company (customization would only include location information and logo). Then, I’d like to a/b test it using aggregated data to find what works best for the industry.
Does anybody know a good way to organize these tests? My thoughts currently are to copy the page across domains and manually compile the data on conversion rates for variants. My concern, however, is that this will become very time consuming, especially when I need to make changes or add a new variant (as I will need to make the changes individually for every client).
Thanks in advance for your help!