Hi there everyone
On Monday we started a Facebook ad campaign offering debt consolidation. We have a couple of adverts on Facebook generating some great interaction. The ads currently have 1050 clicks, 662 of these have clicked the ‘apply now’ button on the ads and landed on our Facebook-only landing page. However hardly anyone converts
I was wondering if anyone had any advice? Our landing page is http://www.re10.org.uk/3-step-change-facebook/.
There’s currently 3 variants of this page. One of the variants is a carbon copy of the landing page we use for our Google AdWord campaign. This converts 25 leads a day through AdWords so we know it can convert, it just seems to be unappealing to FB visitors. The other two variants have different photos and lots more social proof in the form of reviews. I have installed HotJar today to see if this gives me any clues to where the drop off is on the form.
Be great to hear your feedback on the above. It’s boggling me, and i’m desperate for these Facebook visitors to convert especially as they are only costing us 0.07p!