This thread is dedicated to those taking The 5 Steps To More Conversions course. If you’d like to join, we’d love to have you! You can sign up here.
When you’re creating landing pages specifically for a campaign, you gain the luxury of being able to tell a story from the first interaction to the conversion. The concept we introduced was message match Ð continuing the conversation from the ad to the landing page.
Do you have any examples of when you’ve seen message matched used very well or very poorly? Have any questions about why message match is important and why anyone should care?
If so, this is the place to ask!
