2019 Good Sam Travel Guide, 84th Edition


#1

1: What challenge are you currently trying to solve? Give as much detail as possible

Trying to sell 2019 Good Sam Travel Guides. We have several banner ads that moreso, we’d like feedback on.

2: How are you driving traffic to your page?
Banner ads via eblasts.


3: What is your conversion goal?


4: Provide a link to your published landing page / convertable:
ex. http://www.landingpage.com/


#2

Hi

I like the look of the graphic and layout, but I wouldn’t call this a landing page. It’s really a page for people who’re already sold on the guide and now just need to buy it.

If you want it to function as a landing page from a banner or email, perhaps a more compelling heading above the image, along with a couple of really critical dot points and a “see more great value below” to get people to read more and become more convinced they need it.