To answer your questions in order:
1) It took me a while to understand what the product was, so I would say no to this.
2) Yes, the page is intuitive, but only if I take the time to read it all
3) Right now I'd say the CTA could use a bit of work, the button says Submit, but I can't be sure what/why I'm submitting until I've read all of the content. I'd consider changing the CTA to "Register For A Personalized Anniversary Gift", it's a bit long, but it gives a bit more information.
In the first 5 seconds of glancing at your page (which is often how long a user would spend determining what your website is offering) the message isn't very clear. There's a lot of text in a light colour against a white background and that makes it tricky to see.
I wasn't sure what your page was offering until I read "MyDayRegistry is an exclusive online registry where you can dedicate a specific date by month, day, and year in honor of a special event or person in your life." I would bump that to a more prominent position on your page, and maybe shorten the message a bit so it's easier to digest when the user lands on your page.
That's more information than you asked for, but hopefully it gives a bit of a starting point!