Another Newbie! Am I on the right track?

Hi there, 

First, congrats on building out your first landing page. You seem to have done quite a few things right and a few that you can improve on. 

Below are some notes on what I think you can improve:

1. Design - Overall, the page could use some design love. Your main headline is hard to read when set against the background image. 

2. Form - Avoid using open-ended questions like “How can we help you?”. Instead, you can try to qualify your leads better by including more fields (not always a bad thing) or splitting your form into two parts. 

• Asking/gradually engaging your potential leads with “easy” questions like: number of bedrooms, particular features like pool, vineyard, farmland, etc. 

3. Call-to-action (CTA) - It’s good that you have encapsulated your form and have a contrasting CTA. However, I would brainstorm a bit more on the actual copywriting for the CTA. Make it more action/benefit-oriented. 

4. A few clear benefits above the fold, alongside the form.

5. The sections below the fold can benefit from some design inspiration. Different font weights, a bit more images.

6. Repeat your CTA at the end of the page instead of asking visitors to scroll back up.

7. Testimonials should ideally be the same size/format. Currently, the two testimonials throw off that whole sections. If possible include images of the people that have given the reviews.  

8. Design and add some more social proof in the form of: how many clients you have helped, how long you’ve been in business, what makes you unique, more properties that have sold or are currently on the market, the price range for these properties, average time for finding a home with your help, etc. 

9. Image gallery - getting potential leads interested in a property is often times about the visuals.

10. I would add a section with a few (3-4) properties with a mix of price, bedrooms, features, etc. that you are currently offering. 

I think, the above points should give you some ideas and inspiration.

Keep us updated on your progress and most importantly, once you start pushing traffic, don’t forget to A/B test. 

Best,
Hristian

Hello,

i Wanted to help you but Hristian said all the right thing.
For the main headline you should put under it a semi-transparent zone of grey or white. This way the text will be much more readable.

On the white header at the top, i would remove the telephone number and add a catch line, like the one you have in the second zone:  Languedoc’s favorite real estate Agency
–> this way people now from the start what you do.

For the headline, i would say it differently so that people understand in one line that you will do everything to make their search a success.

on the left of the form, i would add your main point that are on display on your homepage:

In a nutshell chez de chez will provide you with:

• A great selection of Languedoc property for sale   from across the region.
• Information about the Languedoc and its 5 departments:   Aude, Herault, Gard, Lozere and Pyrenees Orientales
• Some useful guides on buying and selling houses in the Languedoc Roussillon.
• Up to date information about the French property market, including prices and trends.
• Support from us right through your property buying adventure and contact with specialist companies, such as Tax planning specialists, currency exchange companies and banks

–> you have to synthesize them so they fit in a small sentence.

The title of the form should be simple and big: "LET US FIND FOR YOU"
and the name of the CTA something like: “Call me now” 

You’re Welcome ! (I’m french too by the way).

When i build a landing page for my client, we always define 1 objective. Usually we are looking for people to leave their phone number for the client’s call center to sell their product / service.
This is why you can have multiple landing page depending on your objective.
One can be to get a quote
One can be to suscribe to a newsletter, etc.

In the templates offered by Unbounce, there is one that could fit your need, it’s called: “Salina estate” (you could add a testimonial zone with picture from the people).

Also, for your main picture, i wouldn’t put the pic of a house your are selling, but i would put a great photo of the languedoc zone. this is the first thing you are selling before getting to sell a house 🙂
Usually with a great blue sky at the top so your catchline will be easier to read.

julien

Hey there,

Welcome to the world of Unbounce. As you can see, there are a bunch of helpful folks here.

I think Hristian hit the nail on the head when it comes to design and layout of your page. With some subtle changes that he suggested, you will have a very sharp-looking page in no time.

I would only add that sometimes, we look at the page design and think that it alone will improve our conversions, when in reality, it’s the offer that is the problem.

Not sure if you’re running any other offers than the property search offer that is outlined on the page above, but I would suggest testing a few different ones if you’re not doing so already.

I work with a few realtors here in the United States, so it’s a different market, but here what works pretty well is offering to do a “free home value estimate.” Now granted, this is an offer more ideally suited for people looking to sell their home than buy their home, but the logic follows that if they are interested in selling, the would also likely be interested in buying another home.

Another offer that works well in certain markets here is a “free list of recent foreclosures” or a “home buyer’s guide” or “home seller’s guide.”

The point being, by giving people something up front, you’re increasing the perceived value on the page, and making the decision to opt-in an easier one. Just a thought.

Looking forward to chatting with you here on the forums!